How often do you get asked "So, what do you do?"
Probably more often than you think. Even if you don't actively promote your business (why not?) then just in the course of day to day activities you'll be asked this question time and time again. Perhaps when meeting someone for the first time socially, or chatting idly to a stranger at a bus stop.
Everytime you are asked this question it's an opportunity to promote your classes, be they fitness classes, dance classes or martial arts, and/or anything else you do for that matter.
Yet so often, we are caught out and mumble an unprepared, sometimes even flippant response; "Oh this and that", "I teach dance to people who will probably never be able to master walking!", "... (something) ... classes ... (mumble) ... fit". Even the more confidant replies will be limited to "Oh I teach dance", "I'm a martial arts instructor". Is that enough? Maybe, but you could still be missing out on potential class members by not opening up a bit.
Continue reading "Say what you do in 15 seconds" »