How many of us placed business cards at the top of our "must buy" list the day we started in business. There's nothing quite like the thrill of holding that small pile of cards in your hand with your business name and contact details for all to see for the first time. It says that you are a business owner, that you are significant, that you are master of your own destiny... Awesome!
But after handing them out to friends and family why is it that most of them sit on your desk, in a gym bag, the car glove box, or a jacket pocket for the next few months getting dog eared and/or gathering dust? Sound familiar? Then you are missing a trick my friends, because a business card is a mighty tool.